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Hire for skills before the market sees them.

70% of employers already use skills-based hiring (NACE Job Outlook 2026). Gen Z will be roughly 30% of the global workforce by 2030. YTAA gives your company a responsible route into early-talent engagement — three to five years before this generation enters the labour market — through a shared career-readiness infrastructure you help shape.

  • 70% of employers use skills-based hiring
  • Gen Z ≈ 30% of workforce by 2030
  • Shortage of qualified candidates

Five value lines

Talent pipeline

Access to participants with evidenced competency profiles — with their explicit consent.

Employer brand for Gen Z

The earliest and most credible channel: be present where 15–18-year-olds make their first career choices.

Measurable CSR / ESG

Not abstract charity: a report with numbers — participants assessed, regions covered, outcomes tracked.

Skills intelligence

Aggregated, anonymised analytics on what the next generation actually demonstrates — by country, sector, profession.

Employee engagement

Structured volunteering: your people as mentors, case experts and session guests.

Not a transaction — a loop

YTAA operates as a Talent & Career Readiness Loop. Companies contribute what only they can — current skills demand, real business cases, mentors, internships and early-career exposure. In return they receive what they cannot build alone: a responsible route into early-talent engagement, clearer understanding of emerging capabilities, and a chance to close the gap between entry-level demand and student preparation.

The outcomes and feedback return to YTAA's independent research — making every next cycle more accurate for everyone in the ecosystem.

Companies may fund surveys, research and programmes. Sponsorship never buys access to individual participant data, preferred recommendations or control over conclusions.

Founding partners shape the standard while it is being built.

Catalogue of offerings

Talent & Recruiting

  • Talent Insight Report
  • Talent Days
  • Access to recommended participants (with consent)
  • Profession-track programmes
  • Corporate Nova Polis for graduates & interns

Brand & CSR

  • Branded case championships
  • Sponsored classes & schools
  • Named scholarships and free places
  • YTAA Talent Forum sponsorship
  • Career-counsellor certification sponsorship

Engagement & Research

  • Mentor corps
  • Experts on juries and validation boards
  • Joint research partnership
  • Partner in EU grant applications
  • “First Mentor” 12-month programme

Membership packages

PackageWhoCoreIndicative fee
CommunitySchools, educators, facilitatorsMethodology guides, webinars, session discounts€150–500/yr
University PartnerUniversitiesMoU: verified programme representation, joint webinars, expert councilNo fee; service agreements possible
Corporate MemberMid-size & large companiesTalent Insight Report, Talent Days, member logo, priority on case championshipsfrom €2,500/yr
Founding Partner3–5 flagship companies (limited)Everything + named programme, advisory board seat, first right on research partnerships & EU grant applications, co-branding of the standardfrom €25,000/yr, multi-year options

Fees are indicative and confirmed individually. Founding Partner places are limited and reserved for the first cohort of strategic partners.

How we start

  1. Step 1

    Intro call — we map your goals (talent, brand, CSR, research) to the right products.

  2. Step 2

    Pilot — a sponsored school, a case championship or a Talent Day, with a measurable report.

  3. Step 3

    Partnership — a membership package or a strategic multi-year programme.

Request a partnership presentation